Sports broadcaster ESPN has announced it will provide two weeks of comprehensive coverage of Speedweeks and the start of the NASCAR season at Daytona International Speedway across its multimedia platforms including mobile.

Starting from 13 February, ESPN's will offer dedicated coverage on its flagship SportsCenter programme , claimed to be US TV's only nightly, one-hour sports news show. Part of the package will be in-depth reports on breaking news, creative highlights, features and in-depth analysis from award-winning journalists; an expanded schedule for ESPN2's daily news program NASCAR Now; coverage of NASCAR Media Day on ESPNEWS; NASCAR Nationwide Series practice and qualifying; the NASCAR Nationwide Series 300-mile race.

ESPN's multiple mobile platforms will give fans on-the-go access to all the racing action, news and developments. ESPN Mobile TV (available on MediaFLO and MobiTV and via Sprint) will deliver live mobile streaming of NASCAR Nationwide and Sprint Cup races throughout the season, as well as news, analysis and feature video programs.

ESPN MVP on Verizon Wireless will feature race highlights from NASCAR Sprint Cup and Nationwide Series races throughout the season, as well as all the latest news and information, ESPN.com columnists, in-progress race leader boards and customisable alerts. In addition, fans can find ESPN.com coverage of NASCAR on the ESPN Mobile Web site-the leading sports site on the wireless Web (and among the most-trafficked wireless Web sites in the world), with 9 million unique users per month-and real-time results on the ESPN ScoreCenter mobile app.

ESPN.com, along with Jayski.com, will feature extensive video, audio and editorial coverage of the 2010 NASCAR season, as well as providing multiple ESPN Fantasy games and content distributed to other emerging platforms such as Apple's iTunes Store and Microsoft's X Box Live.

In addition to programming on ESPN, ESPN2 and ESPNEWS, which includes extensive coverage on SportsCenter, other ESPN platforms including ESPN Mobile Properties will surround the NASCAR Nationwide Series race telecast and the Daytona 500 with NASCAR-related programming and coverage. Other TV highlights include NASCAR Sprint Cup and Nationwide Series preview shows on ESPN2 and the airing of multiple past Daytona 500 races on ESPN Classic.