Application-ready software and hardware platforms provider RadiSys has launched Integrated Mobile Media Server (IMMS),a new platform designed to enhance mobile service providers' ability to grow new revenues from 3G- and 4G-based mobile video services.

IMMS is a packet-based service delivery system that RadiSys says will offer the appropriate economies of scale to enhance mobile service providers' ability to generate profitable mobile service revenues beyond flat-rate data plans.

The IMMS delivers two-way and N-way conversational video services, while also enhancing one-way streaming services. This, claims the makers, will thereby shifting the point of service monetisation back into the mobile service providers' domain. In addition, by consolidating disparate service processing equipment into a single, cost-efficient carrier-class network element, RadiSys believes that IMMS will reduce the overall costs for mass-market deployment of 3G and 4G/LTE mobile services.

IMMS provides an optimised video delivery solution across diverse networks, varying mobile device capabilities and diversity of content, all while conserving available bandwidth. It is built on the company's existing Convedia Media Servers for mobile networks and introduces two new features: integrated 3G-324M support and EVRC audio codec support for CDMA-2000 and EVDO networks. The addition of the former enables IMMS to support both circuit-based and packet-based 3G mobile video services on the same platform. RadiSys also recently added video text overlay and RTSP client support to its Convedia Media Server family, resulting in a feature-rich services delivery system for Mobile Service Providers and their application developers.

"With the explosion in data traffic over 3G networks, in particular one-way streaming content originating from the Internet, Mobile Service Providers are increasingly relegated to the role of mobile broadband access providers between devices and Internet-based content providers," said Godfrey Chua, Research Manager, Wireless and Mobile Infrastructure, IDC analysing the launch.