Set to go live only hours before the first ball is kicked, on 11 June 2010, ITV is to launch a Simulcast Streaming Service for iPhone which will offer ITV1 and ITV2 content, plus 2010 FIFA World Cup action.

As part of a plan to offer high performance digital TV technology for portable or fixed reception, mobile TV receiver chip manufacturer DiBcom has unveiled tuner-demodulator System on Chip (SoC) components that support the DVB-T and ISDB-T full-seg TV standards.

Albeit amid some grumblings about pricing, Sky has launched what may cement the almost certain success of the iPad with a new mobile TV app designed to complement its iPhone equivalent.

In a further vindication of the new platform, Bee.tv, a new service that helps consumers find and discover TV shows and movies on television, the web and mobile, has today the launch of an iPhone and iPad app.

Mobile video and rich media advertising provider iVdopia believes that it has established an unprecedented level of user interactivity with its new Viper video ads, which feature a new swipe effect it says has never before in the medium.

In what it says is the first time the new 4G wireless standard has been implemented the for live broadcast transmission, Alcatel-Lucent has broadcast live action from the World Match Racing Tour over a LTE network.

Following a thorough and detailed period of judging, the Mobile Entertainment Forum (MEF) has now announced the finalists for its 2010 Meffys Awards which showcases innovation in apps, services and mobile connected devices from across the globe.

Terra Networks has announced commercial deployment of a streaming media solution that supports enhanced video delivery for mobile devices and improves bandwidth utilization over 3G and 4G networks.

Handset maker Spice Mobiles has entered into a partnership with Disney India in order to boost the launch of its new S-7000 phones which is designed to support mobile video applications.

The Open Mobile Video Coalition (OMVC), an association of US TV broadcasters whose mission is to accelerate the development of mobile TV, has officially launched its flagship trial of mobile TV services in the Washington DC area.