The broader availability of web video and mobile video-capable devices such as the iPhone, are driving more Americans to consume more video content than ever according a report released by the Solutions Research Group.

The Multiplatform Video study found that as consumers use more screens in more places and video becomes ubiquitous on every screen at home and work and on-the-go, the total hours with video-based entertainment on all platforms will expand to expand nearly 35% to about 8 hours on average.

Projections developed for the report suggest that per capita time spent with PC, web and mobile video will increase from just under 1 hour per day currently to nearly 2.9 hours by early 2013, based on factors that include greater access to and use of web video, significantly increased penetration for laptops, mobile video devices and Internet-enabled devices such as the iPhone. Prime time for experiencing mobile video was weekday mornings.

An average American consumer aged 12 and older with Internet access now spends 6.1 hour daily with video-based entertainment, up from 4.6 in 1996. Of this 6.1 hours, 63.9% (nearly 4 hours per day) currently comes from traditional Television, including live, DVR and video-on-demand viewing. Video games, web and PC video, DVDs and video on mobile devices account for the balance.

TV accounted for a lower share of video-based entertainment among younger Americans, coming in at 42.4% among those 12-24 (vs. 63.9% total population average). There was also a significant difference between men and women, with TV accounting for 70.4% of women's daily video-based entertainment diet, versus 57.7% for men. PC or online video use was similar, accounting for 10.1% of daily video time for men and 10.5% for women.