Increasing demand for mobility will lead global mobile TV subscriber base to grow at a CAGR of more than 46% during 2009-2013 according to a new report by RNCOS.

The industry research solutions provider says that television delivered to mobile handsets has gained significant momentum over the recent past and has emerged as a viable revenue generator which could help mobile operators and broadcaster them in increasing their ARPUs.

In "Global Mobile TV Forecast to 2013" http://www.rncos.com/Report/IM194.htm , RNCOS says that it has identified clear consumer uptake for mobile services driven by the fact that mobile TV as it offers users mobility coupled with personalised and interactive content. RNCOS estimates that the number of mobile TV subscribers stood at nearly 70 million at the end of 2008 and is further estimated to reach around 100 million by the end of 2009 this year.

The study envisages wide potential for the future growth in global mobile TV subscriber base, owing to the rapid developments in mobile TV landscape worldwide. On global level, Japan and South Korea continue to be the major technology adopters, collectively accounting, says RNCOS, around half of the total mobile TV subscribers in 2008. However, significant growth is expected in other Asia-Pacific countries such as India and China over the forecast period.

Anticipating the market potential, the research forecasts the number of mobile TV subscribers to reach nearly 450 Million by 2013 across the world, growing at a CAGR of more than 46% from now. RNCOS has placed particular emphasis on identifying current and future trends in the mobile TV market on regional level, which states that ongoing developments in Europe and Americas region will also serve as a technology booster over the forecast period.